Why, Aisha?

Finally after a long hiatus, I am back with Aisha, but why, Aisha? Why only, Aisha? After  nuking my buzz and twitter with posts reflecting my insatiable desire to watch Aisha so many times, I eventually ended up watching it  a month after its release, and trust me, I was not at all unsated! I don’t intend to write a review of the movie here, but I certainly intend to indite - Why, Aisha?

So a take on why, Aisha?  

1. If you simply love the name, Aisha.
2. If you have an appetite for humor and style quotient.
3. If you crave for uptown super rich chicks wearing tank-tops and short-skirts! 
4. If you have read 'Emma' by Jane Austen, watched the Hollywood adaptation, 'Clueless' but still want to cherish some desi-spin on the story.
5. If you want to witness a movie that goes without any heavy-duty ‘drame baazi’, and prompts you to ponder on the perils of misconstrued romance.
6. If you want to believe that howsoever bitchy, cattish and arrogant a girl may seem from the glossy cover, she definitely has a soft corner which is gooey and mawkish.
7. If you want to watch out for Sonam Kapoor as an actor in one of her very neat and substantial performances!
8. If you are planning for a date, this could just be the ideal date flick!

The plot is almost unchanged from the original classic work of Jane Austen, Emma. Aisha, however, is more treatment-oriented than story-driven, relying on dialogues, individual scenes and quirky characters to do the trick. To a large extent, it succeeds too. 

The pre-interval portion is breezy and Shefali`s (Aisha’s small town friend) innocence coupled with Aisha’s hoity-toity act keeps the proceedings interesting. The friendly sparring between Aisha and Arjun (Abhay Deol), and scenes involving Randhir(Cyrus Sahukar) and Pinky(Ira Dubey) enliven the film and at half-time you are upbeat and hopeful. Post-interval, though, the film’s pace dips and you soon realise that the makers succumbed to a more convenient route. However, everyone looks so watchable that the movie would hold you in command till the very end plus some brisky and bouncy songs amid the story will never let you down.

Devika Bhagat,the film’s screenplay writer, with the film’s director Rajshree Ojha, has kept the essence of Austen’s classic intact and focused more on the presentation. With producer Rhea (actor Anil Kapoor’s younger daughter), the troika of women has managed to serve a palatable chick flick, but one which is not without its share of shortcomings and cliches. 

The movie is certainly not that serious to bog you down, or not so frivolous to be dismissed, it just goes so very well to glue you till the end. So, why waiting? Go, get, Aisha!